“Tis The Season” by Jeannette Froese LeBlanc

indexWith the passing of Thanksgiving in the USA came “Black Friday”.  This is supposed to be the average day where retailers have covered their costs for the year and the remaining days of the year are profit making.  I don’t know if that same profit/income expectation can be applied to studio artists.  When I was “doing the show circuit” the money I made at Christmas shows set me up for the year.  A bad Christmas show meant it would be a pretty lean year ahead.

I’ve been seeing artists post a variety of comments lately about their sales.  Some people are over the moon with their sales and others are wondering where their customer base went.  I wish I had the information so many are asking for. “Where are my customers?” “Why are people not buying?” Others are working their fingers to the bone as they are afraid to turn away sales for fear of not knowing if this is their “moment” or if this is a sign that they have reached the right market. I too am trying to balance the extra orders that come with “the season” and actually enjoying the season.one-of-a-kind-show

A few artist friends have mentioned how bold customers are getting asking for discounts.  Oh I know how difficult that is to deal with when you are put on the spot.  You want to make a sale, but not at that price. An artist who sells only online says that online customers are even bolder and will ask for 50% discounts.  Sometimes even asking for free products in exchange for an article or promotion.  The internet seems to give people a veil to hide behind as they are not saying things to the person’s face.  An experienced artist once told me not to lower my prices and not to bend to the pressure of discounts.  She said that it was so easy to go down in prices, but to bring them back up is harder.  If your new low price is known, it becomes your new price.

As the time before the holidays speeds up and patience runs thin, this is a great time for you to set your business apart from the rest.  Instead of just making a sale–go above and beyond with your customer service.  Did you know that there were trends in customer service?  Me neither!  I found this article about it.  Things to think about adding to the service you give your clients:

  • Make it easy for customers to get help from real people;
  • Obsess over every detail of the customer experience;
  • Be proactive, and don’t wait behind a desk for customer contact

The last point is a good one…ask your customers for feedback.  Sounds scary.  But it is a great way to learn ways to modify designs, packaging, shipping…etc.  I’ve done this in the past and have turned a few buyers into friends. I took their advice and modified my jewellery designs.  Win-Win for both of us.

22No matter where you are selling your work this year, I wish you prosperous sales and happy customers. Try to enjoy the season.  As my grandfather would say- “This too shall pass.”

 

headshotsmallJeannette Froese LeBlanc is a studio artist living in Rural Ontario Canada.  She is inspired by the landscape and history of Canada.  The structure of trees inspires her as much as people’s portraits.  Both are re-occurring themes in her jewellery and photography. To see more of her work please follow her on Instagram: https://www.instagram.com/sassyandstella/

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