What’s in a name? My Struggle to Choose a Business Name.

name tagChoosing a name for my business has proven to be harder than it was to name my children!

I have had several businesses over my career as an artist. Each business name seemed to fit the business at the time, but now looking back some of the names seem lame. For example: I live in an old fashioned red schoolhouse—complete with a belfry. When we moved here I named my studio…. “The Schoolhouse Studio”. Yup. Wow eh? Okay it fit the location. When I started a magazine for Metal Clay artists it needed a name. I agonized over that name. Then I realized “Metal Clay Artist Magazine” fit…most of the time. Some newsstands insisted on putting the magazine in with Ceramics for the first few years and not in jewellery making section. Clearly there was room for improvement on the magazine name. When I had a brick and mortar bead store…the name was simple and clear. Guess what I named it…. wait for it… “The Bead Store”! Despite this clever name I still had people come in and ask what we sold. Ugh. Can’t win maybe? Continue reading…