So you wanna sell your jewellery?? (Part 1)

12552325_163727650661795_2052323012_nLast month we ran a survey for our readers and there were some really great comments and questions.  One theme that repeated itself was about “making a living” at selling your work.

Here are a few of the reader questions:
“How can I make a living at my art?”
“How do you balance a personal life, regular work and creative time?”
“Does anyone make a living selling metal clay jewelry?”
“Can you make a living as an artist when you work with metal clay? This question could be asked to any “regular” person, like you and me ;)!”

I could have asked any of these questions! So I’m not the expert with the answers.  But I have done a bit of research and I have some resources to share. The first thing I’d like to address comes from a conversation about these very topics with my father.  He told me to “never pay too much for an income” and to “make a life, not a living”.  Sage advice from a person I admire.  I think his words address the question someone had about balancing work life and creative life. You can become a slave to your work even if it is your calling and by consequence miss out on family and friends. Many artists throughout history have sacrificed for their art. I have struggled with “work-life-balance” myself.  I’ve had to choose what is the most important–not just to me but to my family and so creative time often gets missed even though working in my studio is like breathing for me. I decided that I’d never regret giving the time to my children.  They won’t always be around but my many unfinished pieces of “art” will be there.index4

Question: “Does anyone make a living selling metal clay jewellery?”
Yes, I think there are artists who do!  However, given that the job of “artist” lacks a regular pay check, artists have to rely on many revenue streams. Artists living off their craft work hard at marketing their work, they sell on many platforms such as shops, online and shows, they teach, and most have varied jewellery lines and some sell products.  I would encourage you to find artists pages online, their sites and so forth and see how hard they work at “making a living”.

Question: “I would love to ask many of the high profile artists for more detailed information on how they achieved such name recognition/built their business in this community. And, if it supplies their full income, possibly even in the absence of a lot of travel teaching.”

This short talk by Paul Klein about finding your niche, removing obstacles and finding a mentor provides a great answer to the above question.

“Artist and career advisor Paul Klein emphasized the importance of being different.  He insinuated that distinctiveness generates sales–even more so than quality.  “Can’t all of us name artists who are doing really well monetarily, whose work we think sucks?”  The branded artist doesn’t necessarily produce better work, but more bankable work.” Quote from this article in Forbes.

In “Part 2” I’ll find answers to the questions about the nuts and bolts of business such as inventory, tracking, descriptions of work.

quote-to-make-living-itself-an-art-that-is-the-goal-henry-miller-130-94-16My closing comment is to be yourself.  I know that sounds so cliche. But it’s so true. I’ve been looking at metal clay jewellery for over a decade. (gasp) and I can almost without fail look at a photo of a piece of metal clay jewellery and tell you the name of the artist (and if I’m wrong–usually that person was the “inspiration” for the work). We need more work that stands out.  In another article I found on Forbes by Jessica Hagy she shows why weird can be bankable. Yes…be weird, but let your own distinct artistic voice show in your work!

Image credit for opening image: Location Pillar in the stairwell of the UT Austin Art Building was up for two weeks

JFL HeadshotJeannette Froese LeBlanc is working on becoming a distinct and profitable jewellery designer.  From her studio in rural Ontario, Jeannette tries to balance life as a mom of two (very) active children and earn a living from her jewellery.  You can find her work online and in several boutiques. www.SassyandStella.com

Artist Project Series: Gordon K. Uyehara

unnamed“The Artist Project Series” will feature 12 artists over the next year or so.  Each artist will let us look over their shoulder while they make a piece of art using EZ 960™ sterling silver metal clay.  As the master artists show their methods for making a piece, I hope that you are inspired and learn a new way of looking at metal clay. With thanks to the artists participating and to our corporate sponsor, Cool Tools.

Our first artist is Gordon Uyehara from Honolulu Hawaii. Recently he was interviewed by UK artist Julia Rai. Read her interview here.

In Gordon’s project, he shows how to make a Pangolin ring. It is an awesome piece of jewellery modeled after a very interesting animal. His project is quite timely too as countries have started to come together to sign a trade ban on Pangolins. (NY Times article.) Learn more about this animal. (Telegraph UK article.) Continue reading…

Artist Profile: Gordon K. Uyehara Interviewed by Julia Rai

indexMetal clay artist Gordon K. Uyehara has been a well-known presence in the metal clay community for as long as I can remember. He was always one of the first people to offer help and advice to newbies through the Yahoo metal clay forum which he also helped moderate. When I was setting up the Metal Clay Academy website in 2007, Gordon was one of the first artists I approached for permission to use images of his work on the site and he was instrumental in helping to get the project going.

e616081b3da1c51c74fa9dc2f9b82910The first time I actually met him was at a conference in the UK in 2008. Taking a class with Gordon is a study in clean and neat working! My workspace is always chaotic but my over-riding impression of watching Gordon’s demonstrations was how cleanly he worked. He is a quiet, thoughtful artist and teacher and being in his presence was a lovely, calming and supportive experience. Continue reading…

Artist Profile: Cindy Miller Interviewed by Julia Rai

2016-branch-with-labradorite-and-drops

 

 

 

 

 

I’ve been an admirer of Cindy Miller’s work for a long time so I was really happy to have the opportunity to find out more about her for this profile.

(Photo: “Branch with Labradorite and Drops” Necklace by Cindy Miller)

Raised in Alabama, Cindy is now a full-time studio artist. “I’m single and live in Athens, Alabama with my Maine Coon Cat Taz – she’s a big girl and ‘helps’ me a lot,” she smiled. “I have also been adopted by several feral cats that live in the neighborhood so I always have an escort to my car. I live on the Tennessee River next door to my sister and her husband.  They have created a beautiful retreat at the river and being there is very relaxing.”

cindy-miller-taz-helping(Photo: “Taz helping”)

Growing up in Huntsville, Cindy credits her parents for nurturing her creative spirit. “I’m not really sure how old I was but it must have been around five years old because I was sleeping on the top bunk bed (my sister got the bunk below),” she began. “I woke up one morning and decided to draw eyes all over the wall.  I can remember being fascinated with the shape of eyes and I guess this was how I was working through it in my mind. There must have been 50 eyes on the wall.  You can imagine the surprised look on my mother’s face when she came in to get us up for the day.  Luckily I had parents that were very patient when it came to creative expression.  I never got in trouble for drawing on the wall or cutting off my mom’s drapes to use as material for my doll’s clothing, or any number of things I did as a sprouting artist…they just made sure I had more art materials around.”

cindy-miller-french-court-necklace(Photo: “French Court Necklace” by Cindy Miller) Continue reading…

2016 Metal Clay Survey

12I have a very short survey for metal clay artists.  This information is only for Creative Fire so that we can better plan out our next year and bring you the articles you’d like to read!
Thank you!
Jeannette Froese LeBlanc, editor Creative Fire

Update: We have reached the maximun amount of responses for the survey.  But have no fear–you can fill out this word doc and email it back to me. survey-2016

 

 

 

Product Review: OneFire Sterling PMC

13147376_10206290571615409_4613437864657677296_o
A beautiful bracelet by Terry Kovalcik made with Sterling PMC Photo: Corrin Jacobsen Kovalcik

I was recently asked by PMC Connection to test the new sterling metal clay by Mitsubishi.  I was excited, but also a little intimidated when I thought about all of the beautiful pieces made by testers of PMC products over the years: Hattie Sanderson’s rings, Celie Fago’s rings and charms, Terry Kovalcik’s bracelets. I worked hard on my experimental test pieces, but I didn’t end up with anything that will grace the posters and ads for the new clay. I did learn some things that I’m sharing in the hopes that my mistakes benefit other metal clay artists.

pmc-onefire-sterling-45g-50-6g-clay-weight-2962-pThe new “OneFire Sterling PMC” is a marvelous new clay.  Celie Fago’s idea to combine metal clays into a sterling 960 was a brilliant twist for metal clay artists.  And now Mitsubishi has taken the clay one step further and it can be open shelf fired. Continue reading…

Every Breath You Take by Jeannette Froese LeBlanc

fan3So what’s it like in your studio?  How’s the air you breathe? I work with many different media types and use several different processes. For example: metal clay, metalsmithing, metal etching, polymer clay, paint…and sometimes my work makes me feel ill.  Sometimes I’m affected by just the smell of certain things in my studio. So I started to think about installing an exhaust fan.  I looked at some “industrial” options and found most to be out of my budget.  Then I came up with an idea-and it cost $43.  Can’t beat that!

I bought a brand new kitchen stove exhaust fan at a “Habitat for Humanity-Re-Store”. Then I brought it into my studio and realized I had no wall space where I needed the fan.  My solution was to take the fan out of the range hood and to put it in a box. Below I show the steps I took to install a fan to help with drawing out the air in my studio.  I always try to have a window open a bit to bring in fresh air (even in the dead of winter) but I didn’t feel the air in my studio was being changed fast enough. Continue reading…

Marketing Your Work: The Basics BY CAROL AUGUSTINE

isgLet’s face it, as artisans most of us fail at marketing ourselves and our work. We hope buyers will flock to us out of nowhere and our pieces will magically sell themselves. For some of us the very thought of it fills us with fear and trepidation, so we chose to ignore it. If we do, then we are not hungry enough, or if we are, we choose to scratch out an existence instead—hunting for change between our sofa cushions, eating beans out of a can—and foresee ourselves spending our nights on a car seat. Well, maybe it won’t get to that but we will spend our time wondering why we have few buyers and agonizing over whether or not our work is good enough. This is not the artisan life we want; it is counter-productive and barely surviving.

Without a well-thought-out strategic marketing plan chances are slim you will be successful at making money at your craft. You have to conquer your fear and change your attitude. If you don’t know how to market your items, then it’s time to learn. If you think of it as an extension of the creative process instead of separate from it, then your attitude will change and you might even develop a passion for it. There is nothing like a few sales as a result of your efforts to spur you on. Let’s get busy and see what you can do to get your name and your work out there in front of the buying public. Continue reading…

Book Reviews by Pat Evans (Soldering, Leather and Architecture in Metal)

MCAM 5.4_Page_24_Image_0001SOLDERING BEYOND THE  BASICS By Joe Silvera, Kalmbach Books, 2014.

I always tell my metal clay students that adding basic soldering to their repertoire can add versatility to their work. Until I took a class on production soldering with Joe Silvera, however, I didn’t realize just how many possibilities there were for more advanced soldering techniques to enhance my metal clay practice. Not everyone has such a skilled teacher available. Luckily, anyone with basic soldering experience and access to a torch can use Silvera’s new book to ramp up their skills.

Section one is full of information about tools, including types of torches and how to set them up and adjust them. It gives in-depth descriptions of materials such as flux and solder as well as some basic stone-setting directions. The author understands the limitations of home studios and his section on setting up a studio is down-to-earth and practical, with an emphasis on safety. Throughout the book Silvera suggests nontoxic products whenever possible. All the projects can be completed with the reader’s choice of a butane torch or a small tank torch system. Continue reading…

No Mirrors-My Dream of an Art Retreat by Jeannette Froese LeBlanc

mirror
Last week I went camping. While away I didn’t check the news. I had no phone calls. And no mirror. For a week it was just me and my family. On the way home we decided to drop in on a relative for a visit. It was then that I suddenly saw what we were wearing and realized my daughter had not combed her hair in days. Then I realized I hadn’t combed my hair in days either. It’s not that we didn’t have time! It just wasn’t important.
Continue reading…