Last month we ran a survey for our readers and there were some really great comments and questions. One theme that repeated itself was about “making a living” at selling your work.
Here are a few of the reader questions: “How can I make a living at my art?” “How do you balance a personal life, regular work and creative time?” “Does anyone make a living selling metal clay jewelry?” “Can you make a living as an artist when you work with metal clay? This question could be asked to any “regular” person, like you and me ;)!”
I could have asked any of these questions! So I’m not the expert with the answers. But I have done a bit of research and I have some resources to share. The first thing I’d like to address comes from a conversation about these very topics with my father. He told me to “never pay too much for an income” and to “make a life, not a living”. Sage advice from a person I admire. I think his words address the question someone had about balancing work life and creative life. You can become a slave to your work even if it is your calling and by consequence miss out on family and friends. Many artists throughout history have sacrificed for their art. I have struggled with “work-life-balance” myself. I’ve had to choose what is the most important–not just to me but to my family and so creative time often gets missed even though working in my studio is like breathing for me. I decided that I’d never regret giving the time to my children. They won’t always be around but my many unfinished pieces of “art” will be there.
Question: “Does anyone make a living selling metal clay jewellery?”
Yes, I think there are artists who do! However, given that the job of “artist” lacks a regular pay check, artists have to rely on many revenue streams. Artists living off their craft work hard at marketing their work, they sell on many platforms such as shops, online and shows, they teach, and most have varied jewellery lines and some sell products. I would encourage you to find artists pages online, their sites and so forth and see how hard they work at “making a living”.
Question: “I would love to ask many of the high profile artists for more detailed information on how they achieved such name recognition/built their business in this community. And, if it supplies their full income, possibly even in the absence of a lot of travel teaching.”
This short talk by Paul Klein about finding your niche, removing obstacles and finding a mentor provides a great answer to the above question.
“Artist and career advisor Paul Klein emphasized the importance of being different. He insinuated that distinctiveness generates sales–even more so than quality. “Can’t all of us name artists who are doing really well monetarily, whose work we think sucks?” The branded artist doesn’t necessarily produce better work, but more bankable work.” Quote from this article in Forbes.
In “Part 2” I’ll find answers to the questions about the nuts and bolts of business such as inventory, tracking, descriptions of work.
My closing comment is to be yourself. I know that sounds so cliche. But it’s so true. I’ve been looking at metal clay jewellery for over a decade. (gasp) and I can almost without fail look at a photo of a piece of metal clay jewellery and tell you the name of the artist (and if I’m wrong–usually that person was the “inspiration” for the work). We need more work that stands out. In another article I found on Forbes by Jessica Hagy she shows why weird can be bankable. Yes…be weird, but let your own distinct artistic voice show in your work!
Image credit for opening image: Location Pillar in the stairwell of the UT Austin Art Building was up for two weeks
Jeannette Froese LeBlanc is working on becoming a distinct and profitable jewellery designer. From her studio in rural Ontario, Jeannette tries to balance life as a mom of two (very) active children and earn a living from her jewellery. You can find her work online and in several boutiques. www.SassyandStella.com
In Gordon’s project, he shows how to make a Pangolin ring. It is an awesome piece of jewellery modeled after a very interesting animal. His project is quite timely too as countries have started to come together to sign a trade ban on Pangolins. (NY Times article.) Learn more about this animal. (Telegraph UK article.) Continue reading…
SOLDERING BEYOND THE BASICS By Joe Silvera, Kalmbach Books, 2014.
I always tell my metal clay students that adding basic soldering to their repertoire can add versatility to their work. Until I took a class on production soldering with Joe Silvera, however, I didn’t realize just how many possibilities there were for more advanced soldering techniques to enhance my metal clay practice. Not everyone has such a skilled teacher available. Luckily, anyone with basic soldering experience and access to a torch can use Silvera’s new book to ramp up their skills.
Section one is full of information about tools, including types of torches and how to set them up and adjust them. It gives in-depth descriptions of materials such as flux and solder as well as some basic stone-setting directions. The author understands the limitations of home studios and his section on setting up a studio is down-to-earth and practical, with an emphasis on safety. Throughout the book Silvera suggests nontoxic products whenever possible. All the projects can be completed with the reader’s choice of a butane torch or a small tank torch system. Continue reading…
There are so many creative possibilities with metal clay. One opportunity is to roll coils, or as many of us lovingly call “snakes”. Coils may be used for bails, decorative accents, or as a primary part of a piece.
Right off the bat, let me tell you, that rolled coils, are stronger than syringe coils. There is more metal content by volume in lump clay then there is in syringe clay. This extra strength comes with a trade-off, though. Coils take a while to dry when compared with a rolled-out, flat, piece of clay due to the extra volume. Give coils a good hour to dry in air. If after ten minutes of air-drying, your coil seems stable enough to put in a dehydrator or on top of a warmer, then go ahead and do that. Take care that you don’t move your coil too soon. Otherwise, you risk flattening one side or picking up texture from the tray.
Since gold clay is so expensive, might there be a way to combine it with silver clay and still have a finished metal that appeared gold in color, but would be less pure than PMC Gold clay and therefore, a little less expensive?
The ancient Greeks and Romans were aware of such an alloy, which occurred both naturally and man made. They called it “electrum” and used it for coins, jewelry and plating. My reading led me to discover that an alloy of more than about one third silver would result in a metal that appeared silver, that is, no gold color at all. Ancient alloys seemed to be no less than about 20% silver. Therefore, my plan was to combine a variety of gold and silver PMC mixes so that the alloys were in that sweet spot of 20-30% silver, to see what shades of gold would result. Continue reading…
-(especially in children’s use) a person who copies another’s behavior, dress, or ideas -denoting an action, typically a crime, carried out in imitation of another.
“No one likes a copycat”….in fact I’d rather the word was stronger when it comes to artists stealing ideas from artists. Last week we posted a video on FaceBook that started a lot of conversations. Which is EXCELLENT! What a wonderful use of technology to have artists all over the world talking! But will things really change? Will you stop seeing derivatives of artists’ work? “If you copy someone’s else, that is a derivative work. It doesn’t belong in a gallery or showcase and it should not be published anywhere—this includes your website and all social media.” -Sean McCabe (quote from video)
California artist Harriete Estel Berman has written extensively on the topic of copyrights and copycats on her blog: Ask Harriete. “The issues are serious. By our silence, we in the arts and crafts community are cultivating a climate of copycats. Bringing this issue into the open is not going to be popular, but the undercurrents are eroding our economic, ethical and legal boundaries.”
Here are some links to select articles by Harriete. Be an informed artist!
Until awareness gains traction in every “craft corner”, workshop, retail fair, wholesale show, online forum, manufacturer, retailer, designer, internet site, and becomes a public discussion, the copycat thieves will continue as pirates of our work, our ideas, and our content.In the “Age of the Internet” and digital technologies we can no longer go back to the studio and come up with the next idea fast enough. Ideas and images are stolen at the speed of light.
Are you prepared to protect your work?
Do you understand the concepts of Fair Use under Copyright Law?
A guild member takes a workshop, then comes home to show everyone else the workshop’s techniques, tips and tricks.
Guild members distributing copies of handouts that they did not create or own.
A member demos a skill learned in a magazine tutorial.
A guild hires a copycat workshop instructor instead of hiring the original innovator of a skill or technique.
Ironically, all this sharing is usually rationalized as “helping” each other. But with some reflection, this “feel good” cloak of generosity is concealing ethical, legal and moral issues that, in the long run, have an impact on our community.
Has anyone ever purchased your art or craft work and then started copying the original? I’ve seen this issue discussed online. Or people write to me when they find out about unauthorized copies of their work, especially when other people are profiting from their designs. The situation is frustrating and nearly impossible to stop – once it is out of control.